Why we don't write proposals.
On the Audit-first model and why scope should follow evidence.
A proposal written before diagnosis is mostly theatre. It rewards confidence before contact with the system.
Notes from the field.
Short essays on operating systems, sales motion, agentic workflows, Quebec business practice, and founder-led repair.
Pl. 01 — Notebook
Short practical essays written from the field, not from a stage.
Why we work in French.
On Quebec practice, precision, and business trust.
In Quebec, language is not a cosmetic layer. It is a condition for precision.
Mycelium and the modern operating system.
A biological framing essay for founder-led companies.
A founder often sees the tree line. Revenue, headcount, backlog, cash, churn. The system underneath is harder to see.
The agentic flow that replaced our outbound team.
A practical case on bounded AI workflow design.
The useful question was not whether AI could write outreach. It could. The useful question was where a human still changed the outcome.
What I learned selling maltodextrin to brewers.
An operator narrative on specificity, trust, and margin.
Maltodextrin is not glamorous. That is why it teaches the right lessons.
§ 06 · Direct line